BizBash
Industry Innovators Changing the Future of Consumer Events
Creative agency leaders redefining what's possible in experiential marketing through engaging activations, smart pop-ups, and over the top stunts for big brands.
About Justin
Justin Lefkovitch is an award-winning entrepreneur and the Founder and CEO of Mirrored Media, a leading experiential marketing agency based in Santa Monica, California. Lefkovitch has been at the forefront of crafting immersive campaigns that seamlessly blend music, technology, fashion, and digital culture, effectively bridging the gap between brands and audiences through authentic storytelling. With a career defined by innovation, creativity, and impact, Justin has earned a reputation for transforming how brands engage and resonate with audiences through immersive, story-driven experiences and content. Justin's long-time partners in the business is legendary film composer Hans Zimmer, and Steve Kofsky.
Mirrored Media is an award-winning, full-service experiential and digital marketing agency known for creating transformative, culture-shaping campaigns for some of the world’s most iconic brands. Since launching Mirrored Media in 2010, Justin has built the agency into an award-winning powerhouse, collaborating with global brands such as BMW, Google, Netflix, and Adobe. His vision has consistently placed Mirrored Media at the forefront of cultural marketing, merging entertainment, youth culture, and technology to deliver authentic, unforgettable campaigns. The agency’s integrated approach combines strategy, creativity, content, and cutting-edge production to deliver emotionally resonant campaigns that drive both buzz and meaningful action.
Mirrored Media has earned widespread industry recognition, including being named Agency of the Year by the Shorty Awards and featured on Event Marketer’s “It List” of Top 100 Agencies for consecutive years. The agency has also received accolades from Forbes, AdWeek, Inc. Fast Company, Chief Marketer, Event Marketer, and BizBash, among many others.
Recognized as a thought leader in experiential and digital marketing, Justin has received numerous accolades, including being named to BizBash’s “40 Under 40,” Chief Marketers Agency CEO of the year, BizBash’s Most influential event professionals, BizBash Industry Innovator, Inc Magazine Top 15 People Changing the Face of Experiential Marketing, Cablefax’s “Overachievers Under 30,” and the Los Angeles Business Journal’s “Top 20 in Their 20s.” His thought leadership and writing has been featured in Forbes, AdWeek, Billboard, and Event Marketer, among others.
Magic
As a teenager, Justin gained prominence as a touring magician, performing globally alongside some of the industry's biggest names. He now applies many of the techniques he used in magic to the world of experiential marketing, skillfully suspending disbelief to create truly immersive experiences. Justin thrives on storytelling through thoughtful narratives that leave a lasting impression. Just like magic, it's the small details that make the difference between a trick and a miracle.
Beyond business, Justin is a passionate advocate for wildlife conservation and serves on the board of directors for Project Survival Cat Haven. He is also a frequent speaker at industry conferences, where he shares insights on entrepreneurship, brand strategy, and the future of experiential engagement.
Justin Lefkovitch continues to redefine the landscape of experiential and digital marketing fostering authentic connections between brands and consumers through innovative, culturally impactful storytelling.
New York Festivals
AME Awards Grand Jury POV Interview
AME Grand Jury member Justin Lefkovitch thrives on the ability to craft a narrative, tell a story, and create lasting experiences. He's helped a multitude of brands reach their target markets through authentic, buzzworthy and memorable experiences.
Forbes
Eight Obstacles Entrepreneurs Never Expected to Have to Overcome When Starting Their Businesses
Describe a short summary of the article to encourage your visitors to read the full story
Inc.
15 People Changing the Face of Experiential Marketing
Investing in branded experiential marketing that lets customers create memories in person, rather than simply watching a demo or looking at pictures, has proven to be one of the best marketing expenses for many brands.
Testimonials
Stefan Ponikva, VP Brand Experiences BMW
Justin has had an incredible impact on our industry and is a great example of a passionate leader. Justin has been instrumental with innovative and groundbreaking campaigns for BMW.
Julian Jacobs, Head of UTA NYC
Just has made a significant impact on the industry both as a marketing leader and advisor to many brands, as well as being a thought leader.
Brent Weinstein, Chief Development Officer Candle Media
Justin is one of the most creative executives I’ve had the honor to work with. He possesses a unique combination of skills, allowing him to understand the needs of brand marketers, and translate those needs into wildly creative execution concepts, which ultimately deliver memorable events and experiences that drive business goals.
Steve McBeth, Founding President of Disney Interactive
I have observed first-hand how Justin has been able to adapt and thrive, creating and implementing award-winning, breakthrough campaigns, all while building a strong culture of achievement and success in his company.